June 2024 - August 2024

Fashion PR & Marketing Intern
VPR Creative + Retrofête

New York

● Collaborated with VIP/Influencer and Editorial teams to secure high profile features publications for in-house brands Retrofête and SER.O.YA, as well as seven external clients, increasing media visibility and brand engagement.

● Created and maintained targeted media lists and drafted press releases using Adobe Photoshop and Canva, increasing influencer and editorial engagement.

● Conducted competitive analysis via Launch metrics to support PR strategy, contributing to informed campaign decisions.

January 2024 - May 2024

Art Industry Marketing Intern
BeAMalevich

Barcelona, Spain

● Developed digital content for product launches and brand strategies using Canva and Adobe Photoshop, increasing awareness of the company brand and fostering collaborations.

● Collaborated with supervisor to test product quality and to create a product extension on the website, enhancing customer experience with clearer product information.

● Initiated international strategic partnerships with museums and distributors, growing the consumer base by 20%.

August 2023 - December 2023

Marketing Intern
Bank of Washington

SMU, ADVERTISING/ ACCOUNT PLANNING PROJECT

● Conducted data analysis on Gen Z markets using Excel, informing strategies now implemented by bank executives.

● Developed a marketing pitch deck, providing actionable insights that improved audience targeting.

April 2023 - August 2023

Marketing Intern
The Scout Guide

Philadelphia, PA

● Directed brand-aligned photo shoots, enhancing messaging for target audiences and aligning visuals with client objectives.

● Participated in client meetings to understand company goals and gathered feedback from business owners to improve ad strategy and messaging.

● Distributed TSG volumes and conducted feedback interviews, collecting data that informed ad performance and messaging adjustments.

December 2022 - August 2023

Brand Strategy Intern
Lemon Hill Media

Philadelphia, PA

● Conducted a brand audit to refine the agency’s mission and target audience, creating a cohesive and differentiated brand identity.

● Played a key role in website and social media campaigns on LinkedIn and Instagram, increasing brand visibility and engagement, resulting in a 40% engagement increase.

● Collaborated with supervisor on website redesign project, optimizing user experience and aligning messaging with the updated brand strategy.

January 2022 - December 2023

Director of Digital Promotion & Event Coordinator - SMU Look Magazine

Dallas, TX

● Organized SMU Look's launch event, attracting over 200 attendees and boosting campus visibility.

● Led a cross-promotional campaign with fitness studio, increasing social media engagement by 30%.

● Created a metrics report on LTK revenue performance, identifying new affiliate marketing opportunities and presented insights to the board to inform future strategy.